VEED

VEED was founded in 2018 to democratise the visual content industry. It’s now the video editing platform of choice for hundreds of thousands of content creators, backed by Sequoia Capital, and has over 160 employees. But VEED had never implemented defined processes for requesting spend, purchasing software or services, or managing suppliers. In 2024, Josh and his team found themselves spending a disproportionate amount of time and energy unpicking their fragmented spend, acting as concierge for requests, and generally trying to bring order—time that should have been spent enabling VEED’s next phase of growth. The lack of structured processes was holding VEED back from scaling effectively. Their key challenges were:

Fragmented tracking and wasted spend

VEED had virtually no centralized visibility into their procurement activity and indirect spend. Contracts were buried in Slack threads or scattered across inboxes. Indirect spend was tracked inconsistently, and only surfaced thanks to manual effort from the finance team. They didn’t have clear ownership of tools which led to duplication, missed renewals, and ultimately wasted spend.

Unstructured, ad-hoc processes

With no formal procurement owner or policy, purchasing decisions were often made in isolated silos. While approvals from senior stakeholders were sometimes secured, nothing was captured or governed in a repeatable way. This lack of structure was creating chaos and made accurate budgeting nearly impossible.

Manual operational burden

The operations and finance teams were constantly chasing contracts, wrangling suppliers, and hand-holding requests through informal approval paths. This repetitive administrative work became a major time sink, pulling resources away from strategic priorities and creating organizational drag—at a time when VEED needed to move faster, not slower.

VEED needed a solution that enabled them to remain lean and agile, but not compromise on building strong accountability and controls. Before choosing Omnea, Josh and his team explored several other platforms, but found that they were more focused on upselling additional features than on solving VEED’s real challenges. In contrast, Omnea worked consultatively with the VEED team to deeply understand their needs and priorities, and delivered a solution tailored to their needs today and built to support their growth tomorrow.

With both teams in sync we set to work, building workflows that met VEED’s core use cases and integrated with their Slack instance. Just over three weeks later we were up and running—and nearly a year on, VEED has consistent processes that employees are happy to engage with, clear accountability and ownership, and control over their spend. Since implementing Omnea, VEED has seen:

High engagement and compliance

Omnea’s low-friction, Slack-native experience has driven strong adoption, eliminating the need for manual oversight and handholding.

• Employees launch and track requests directly in Slack; there’s no need to be trained to complete complex processes in new tools. Omnea works where VEED works, and no-one has to remember which tool to go to, or who to ask for what.
• High adoption means Josh and his team no longer need to manually "concierge" requests—intake is self-serve and automatic.
• Approvals and status updates are visible to everyone involved, keeping workflows transparent and on track.

‍A single source of truth for spend, suppliers, and renewals

Supplier and renewal data is now centralized, searchable, and fully visible—eliminating duplication, accidental auto-renewals, and fragmented spend.

• No more digging through inboxes or Slack threads—contracts, approvals, and vendor details are all in one place.
• Omnea flags duplicate tools at the point of intake, helping reduce redundant spend and drive better license utilization.
• Renewals are automatically tracked, preventing waste and enabling proactive negotiation and right-sizing.
• Finance and ops finally have full visibility of what’s being bought, by who, and why—no more purchasing in silos or without proper approvals processes.

‍Continuously optimizing with flexibility and support

With Omnea’s no-code builder and consultative support, VEED is able to evolve their workflows independently as they scale.

• The no-code workflow builder gives VEED full control to adapt and optimize processes on their own.
• VEED is regularly building new workflows to streamline internal operations—like routing headcount requests.
• The Omnea team remains hands-on and proactive, guiding VEED on best practices and helping them make the most of the platform.

"When we were evaluating other providers, it often felt like we were being sold to rather than partnered with. What stood out about Omnea was how consultative and collaborative they were. They took the time to understand our actual challenges and helped shape a solution that made sense for us—not just for them.”

• VEED now has 100% visibility into indirect spend and has replaced fragmented, manual processes with scalable systems that support growth—without adding headcount.
• Saved 1,695 of manual work saved in under 12 months using Omnea.
• Spent 610+ less weeks waiting for requests.
• Was up and running in just over 3 weeks.
• Is proactively managing renewals, negotiating contracts, and has eliminated duplicate spend.
• Has a single source of truth for all vendors, renewal dates, and contracts.
• Is able to contentiously optimize and build new workflows thanks to Omnea’s no-code workflow builder (and the Omnea team is always on hand to advise and lend a helping hand).

“With Omnea, we’ve brought order to chaos without adding headcount. Everything runs more smoothly—from spend requests to renewals—we’re now focused on more strategic projects rather than administration, knowing that Omnea ensures clear accountability and controls.”