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Veed
AI video startup goes from zero procurement process to full spend visibility in three weeks with Omnea
visibility into indirect spend
hours of manual work saved in under 12 months
fewer weeks waiting for requests
At a glance
People reshaping Veed
Challenge
VEED was founded in 2018 to democratise the visual content industry. Now backed by Sequoia Capital with 160+ employees, it had never implemented defined processes for requesting spend, purchasing software, or managing suppliers. By 2024, Josh Goldman and his team were spending a disproportionate amount of time unpicking fragmented spend, acting as concierge for requests, and trying to bring order — time that should have been spent enabling VEED's next phase of growth.
Fragmented tracking and wasted spend
VEED had virtually no centralised visibility into procurement activity and indirect spend. Contracts were buried in Slack threads or scattered across inboxes. Indirect spend was tracked inconsistently, and clear tool ownership was absent — leading to duplication, missed renewals, and wasted spend.
Unstructured, ad-hoc processes
With no formal procurement owner or policy, purchasing decisions were made in isolated silos. Approvals were sometimes secured but nothing was captured or governed in a repeatable way — making accurate budgeting nearly impossible.
Manual operational burden
The operations and finance teams were constantly chasing contracts, wrangling suppliers, and hand-holding requests through informal approval paths. This repetitive administrative work became a major time sink, creating organisational drag at a time when VEED needed to move faster, not slower.
Solution
VEED needed a solution that kept them lean and agile without compromising on accountability and controls. Before choosing Omnea, Josh and his team evaluated several other platforms but found them more focused on upselling features than solving real challenges. Omnea worked consultatively to deeply understand VEED's needs and delivered a solution tailored to where they were — and built to grow with them.
Working together, both teams built workflows for VEED's core use cases and integrated with their Slack instance. They were up and running in just over three weeks.
High engagement and compliance
Employees launch and track requests directly in Slack — no new tool to learn, no training required
High adoption means Josh's team no longer manually concierge requests — intake is self-serve and automatic
Approvals and status updates are visible to everyone involved, keeping workflows transparent and on track
A single source of truth for spend, suppliers, and renewals
No more digging through inboxes or Slack threads — contracts, approvals, and vendor details all in one place
Omnea flags duplicate tools at the point of intake, reducing redundant spend and improving licence utilisation
Renewals automatically tracked, preventing waste and enabling proactive negotiation and right-sizing
Finance and ops have full visibility of what's being bought, by whom, and why
Continuously optimising with flexibility and support
The no-code workflow builder gives VEED full control to adapt and optimise processes independently
VEED is regularly building new workflows — including routing headcount requests
The Omnea team remains hands-on and proactive, guiding VEED on best practices
"When we were evaluating other providers, it often felt like we were being sold to rather than partnered with. What stood out about Omnea was how consultative and collaborative they were. They took the time to understand our actual challenges and helped shape a solution that made sense for us — not just for them."
— Josh Goldman, VP Operations
Results
100% visibility into indirect spend — from zero to complete oversight VEED replaced fragmented, manual processes with scalable systems that give the business full sight of what's being bought, by whom, and why — without adding headcount.
1,695 hours of manual work saved in under 12 months Automation across intake, approvals, renewals, and supplier management eliminated thousands of hours of operational admin — freeing Josh's team to focus on strategic work.
610+ fewer weeks waiting for requests Slack-native, self-serve intake and automated routing dramatically reduced the time employees spend waiting for requests to be processed and approved.
Live in 3 weeks — built to keep growing VEED was up and running in just over three weeks, and continues to build and optimise new workflows independently using Omnea's no-code builder.
"With Omnea, we've brought order to chaos without adding headcount. Everything runs more smoothly — from spend requests to renewals — we're now focused on more strategic projects rather than administration, knowing that Omnea ensures clear accountability and controls."
— Josh Goldman, VP Operations
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